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Top related persons:
It's - 2 Jon Steinlauf - 2 WBD - 2 Jim Keller - 2 John Dailey - 2 David Zaslav - 2 David Benioff - 1 Weiss - 1
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Las Vegas Peacock Discovery
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Warner Bros - 3 Hulu - 2 CNN - 2 Netflix - 1 CES - 1 Business - 1 Consumer Technology Association - 1 Madison Avenue - 1

Search resuls for: "Jon Steinlauf"


8 mentions found


☆ Why Netflix, Disney, and other Hollywood companies are flocking to CES this year
  + stars: | 2024-01-08 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +5 min
Advertising and marketing pros made up 7% of CES' attendees in 2023, per CES. Look for topics like the creator economy and the rise of artificial intelligence to dominate the conversation for advertisers, Kassan added. And Roku, which is closing in on its search for a new ad sales head, is sending a large contingent. The cost advertisers pay for streaming ads is expected to decline as platforms release more inventory, particularly with Amazon unleashing ads on Prime Video. Advertisers also have more options with the fast-growing FASTs (free, ad-supported streaming TV channels), which primarily offer older TV shows and movies.
Persons: David Benioff, Weiss, Alexander Woo, Amy Reinhard, execs, It's, who'll, Patrick Pannett, Michael Kassan, Evan Spiegel, Kassan, — that's, Rita Ferro, NBCUniversal's Mark Marshall, NBCU's Peacock, NBCUniversal, Peacock, NBCU, Tanner Elton, Amy McDevitt, Ludacris, Jon Steinlauf, GroupM Organizations: Netflix, CES, Business, Consumer Technology Association, Madison Avenue, Walmart, Disney, Nexstar Media Group, Nvidia, Paramount, CTA, Tech, NBC, Bravo, Amazon Ads, Warner Bros, Magna, CTV, Hulu, Intelligence, Prime Video Locations: Las Vegas, Peacock
☆ Warner Bros. Discovery is making a big shake-up to its ad sales org. Read how its sales chief explained the changes.
  + stars: | 2023-07-31 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +4 min
Discovery is shaking up its ad sales organization. It's also expected to make further staff reductions in ad sales as part of the restructure. Discovery is shaking up its ad sales organization and structure. EVP Jim Keller, who was key to bringing a digital approach to the merged company's newly combined sales team, left, along with Scott Kohn, EVP of national ad sales, and John Dailey, SVP of ad sales. Based on the learnings and successes we've experienced in the past year, this morning we are announcing a new sales structure and strategy.
Persons: It's, Marybeth Strobel, Greg Regis, Regis, Strobel, Ryan Gould, Jon Diament, Sheereen Russell, WBD, Jon Steinlauf, Jim Keller, Scott Kohn, John Dailey, David Zaslav, we've, AE's, Lucia Moses, lmoses Organizations: Warner Bros, WBD, Max, CNN, NBA, NCAA, MLB, NHL
☆ A top Warner Bros. Discovery ad sales exec has exited, and insiders say rumors are flying of layoffs and changes as early as next week
  + stars: | 2023-07-26 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +3 min
Insiders are speculating more layoffs and organizational changes are on the way. The media giant is wrapping its ad sales upfront period, where sales have been soft across the industry. Discovery has parted ways with another top ad sales exec, and insiders are speculating that more layoffs and changes are on the way. He's also a vet of Hulu ad sales and active in digital advertising, serving on the board of trade group the Interactive Advertising Bureau. Keller's exit is the second big WBD ad sales departure this year; John Dailey stepped down from his position as SVP of ad sales in March.
Persons: Discovery's, salespeople, Jim Keller, Jon Steinlauf —, Keller, He's, WBD, Keller didn't, Chris Licht, Steinlauf, David Zaslav, John Dailey Organizations: Warner Bros, Insiders, HBO Max, Hulu, Interactive, CNN, Discovery Locations: Discovery
☆ Warner Bros. Discovery's ad sales chief is battling for market share at the TV upfronts. Meet his 8 deputies driving the strategy.
  + stars: | 2023-05-15 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +3 min
Discovery's Jon Steinlauf is working to help the company rebuild amid a soft ad market. The task of grabbing a greater share of that ad market falls to chief US advertising sales officer Jon Steinlauf. He'd led its ad sales since 2018, having joined Discovery through its acquisition of Scripps Networks. He also has Warner experience, having served as VP of ad sales for Turner Broadcasting's TBS and TNT networks in the '90s. And it shared with Insider that four of Steinlauf's eight direct reports are women and that 56% of the ad sales leadership team are women.
☆ Warner Bros. Discovery's ad sales chief reveals how he'll tout flexible offerings and 6 new measurement deals to grab brand dollars from TV rivals
  + stars: | 2023-05-15 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +4 min
Discovery ad sales chief Jon Steinlauf has a strategy to grab market share at the TV upfronts. WBD left money on the table at the 2022 upfront, Steinlauf said, and faces a soft 2023 ad market. Discovery's pitch to advertisers was all about the breadth of its newly merged portfolio of news, sports, and lifestyle entertainment. When it comes to WBD's Premiere package of top ad inventory, for example, ad sales chief Jon Steinlauf emphasized how advertisers could customize the mix of programming to meet their wants. Discovery debuted at an inopportune time, just a few weeks ahead of the biggest TV sales event of the year.
☆ Warner Bros. Discovery's sales chief Jon Steinlauf is battling for business in a tough TV ad market. Meet his 8 top deputies.
  + stars: | 2023-05-12 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +3 min
Discovery's Jon Steinlauf is helping the company rebuild but faces a soft ad market. The task of grabbing a greater share of that ad market falls to chief US advertising sales officer Jon Steinlauf. He'd led its ad sales since 2018, having joined Discovery through its acquisition of Scripps Networks. He also has Warner experience, having served as VP of ad sales for Turner Broadcasting's TBS and TNT networks in the '90s. And it shared with Insider that four of Steinlauf's eight direct reports are women and that 56% of the ad sales leadership team are women.
☆ Warner Bros. Discovery's top ad exec details his plans to grab market share from TV rivals with flexible offerings and 6 new measurement deals
  + stars: | 2023-05-12 | by ( Lucia Moses | ) www.businessinsider.com   time to read: +4 min
Discovery ad sales chief Jon Steinlauf shared plans to grab market share at the TV upfront. WBD left money on the table at the 2022 upfront and faces a soft ad market. When it comes to WBD's Premiere package of top ad inventory, for example, ad sales chief Jon Steinlauf emphasized how advertisers could customize the mix of programming to meet their wants. Discovery debuted at an inopportune time, just a few weeks ahead of the biggest TV sales event of the year. WBD dove into its 2022 TV upfront negotiations without the benefit of time to share information across its predecessor companies, causing some blowback among top advertisers.
☆ CNN CEO Chris Licht is facing an increasingly angry newsroom as more layoffs loom, plans are murky, and staff have lost confidence after 'horrible programming decisions'
  + stars: | 2022-11-04 | by ( Claire Atkinson | ) www.businessinsider.com   time to read: +9 min
CNN CEO Chris Licht has been faulted by the newsroom for too many changes and not enough communication. Chris Licht needs a hit. "People are starting to believe there is no plan," said one executive familiar with the workings of CNN. "Is Chris Licht going to be there for them and push back on government officials? Many on the ad sales team that was formerly dedicated to CNN have either been pink-slipped or joined the broader ad sales group under WBD ad honcho Jon Steinlauf.
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